We are seeking an experienced Key Accounts Manager to manage and develop relationships with key convenience stores, on-consumption outlets, and pharmaceutical retailers. This role is critical to our continued expansion and requires a results-driven professional who can navigate complex retail environments while delivering exceptional customer service.
Duties and Responsibilities:
Minimum Requirements:
Education and Experience:
- 5+ years' experience in key account management within FMCG. Key account experience
- in Convenience stores, on-consumption outlets, and pharmaceutical retailers would be preferable.
- Experience in dealing with Liquor outlets will be advantageous
- Bachelor's degree in business, Marketing, or related field
- Strong negotiation, presentation, and analytical abilities
- Deep understanding of retail dynamics and category management principles.
- Proficiency in Microsoft Office and CRM system (Customer Relationship Management)
- Valid driver's license and willingness to travel.
Key Responsibilities:
Account Management & Growth
- Develop and execute account strategies for assigned convenience, on-con, and pharma
- customers.
- Drive, achieve and exceed sales targets, market share expansion, and profitability
- goals.
- Identify and capitalize on new business opportunities within existing accounts
- Conduct regular business reviews and strategic planning sessions with key
- stakeholders
Relationship Building & Partnership Development
- Build and maintain strong relationships with buyers, category managers, and senior
- decision-makers
- Act as primary point of contact for all commercial activities with assigned accounts
- Collaborate with customers on joint business planning and promotional activities
- Resolve customer issues and disputes in a timely and professional manner
Commercial Excellence
- Negotiate pricing, terms, and promotional agreements to maximize profitability
- Develop compelling business cases for new product listings and range extensions
- Monitor competitor activities and identify new business opportunities
- Ensure optimal product placement and visibility within customer outlets
Cross-Functional Collaboration
- Work closely with supply chain, marketing, and finance teams to deliver customer
- requirements
- Coordinate with field sales teams to ensure consistent execution at store level
- Provide market intelligence and customer insights to inform product development
- Support trade marketing initiatives and promotional campaigns.
Core Competencies:
Commercial Acumen
- Strong financial literacy with ability to analyse impact of commercial decisions
- Excellent negotiation skills with proven ability to create win-win outcomes
- Strategic thinking capabilities to identify long-term growth opportunities
- Data-driven approach to decision making and performance measurement
Relationship Management & Execution
- Exceptional interpersonal and communication skills
- Ability to influence and persuade at all organizational levels
- Cultural sensitivity and adaptability when working with diverse customer base
- Conflict resolution skills to manage challenging situations professionally
- Resilience and persistence in pursuing challenging objectives
- Ability to work independently and manage multiple priorities effectively
- Results-oriented mindset with focus on delivering measurable outcomes
Industry Knowledge
- Deep understanding of convenience store operations and consumer behaviour.
- Knowledge of on-consumption channels including forecourts, travel hubs, and
- hospitality.
- Familiarity with pharmaceutical retail environment and regulatory requirements
