Marketing Specialist (44592)

Job title: Marketing Specialist
Job type: Full-time
Emp type:
Salary type: Great Package
Location: Durban
Job published: 19 May 2025
Job ID: 44592

Job Description

We are seeking a dynamic and innovative Marketing Specialist to lead and execute high-impact marketing initiatives that drive brand awareness, lead generation, and business growth. This role will focus on strategic planning and hands-on implementation of digital, content, and campaign marketing, while collaborating closely with cross-functional teams including sales, technical, and executive leadership.

Key Responsibilities

  • Develop, implement, and manage integrated marketing campaigns across digital, social, and traditional channels

  • Create and curate compelling content for various platforms including social media, blogs, email marketing, and video

  • Manage and optimize the CRM and marketing automation systems to support lead nurturing and retention strategies

  • Track, analyze, and report on the performance of marketing campaigns using tools such as Google Analytics, Ads, SEO tools, and social media insights

  • Maintain and evolve the brand’s visual identity, ensuring consistency across all collateral and communications

  • Plan and coordinate corporate events, product launches, internal communications, and community initiatives

  • Oversee relationships with external vendors, creative partners, and co-marketing stakeholders to ensure timely delivery and budget alignment

Requirements

  • Diploma or Degree in Marketing, Communications, or a related field

  • Minimum 3 years' experience in a similar marketing role, preferably in a fast-paced environment

  • Proven ability to write and develop engaging marketing content across formats and channels

  • Strong project management skills with the ability to multitask and meet deadlines

  • Proficient in marketing tools including Canva, Adobe Creative Suite, WordPress, and Mailchimp

  • Solid understanding of Google Ads, SEO, Google Analytics, and Meta Business Suite

Preferred Skills

  • Graphic design and video editing capabilities

  • Familiarity with AI-driven marketing tools and automation platforms

  • Experience in B2B, tech, IT, or telecommunications sectors

This role is ideal for a results-driven, tech-savvy marketer who thrives in a collaborative, high-growth environment and is eager to bring fresh ideas to life.

image