Brand Manager (71988)
Job Description
We're looking for a Brand Manager who can bring together brand, customer experience, technology and creativity to strengthen client loyalty and drive deeper engagement within the healthcare industry. You'll take ownership of retention-focused marketing initiatives, develop campaigns that inspire product adoption, and ensure every communication delivers real value to the customer
This is a role for someone who thrives at the intersection of strategy and execution, someone who can spot an insight in the data, turn it into a compelling campaign, and bring people across the business along for the journey, while helping shape meaningful experiences in a fast-evolving healthcare environment
The Opportunity
As Brand Manager, you'll play a key role within the Marketing team, part of a broader Client Experience function focused on creating remarkable experiences across every client touchpoint
You'll be responsible for:
- Developing and executing multi-channel retention campaigns that minimise churn and protect the existing client base
- Creating targeted campaigns that help customers understand, adopt and get greater value from existing products and features
- Managing the centralised campaign calendar and ensuring communications are relevant, well-timed and never overwhelming
- Strengthening brand consistency across digital, print and internal communication channels
- Developing compelling copy and marketing collateral that drives adoption, loyalty and advocacy
- Building an engaging internal communications strategy that connects employees to the brand promise
- Using customer, product usage and retention data to identify trends, risks and opportunities
- Collaborating with Product, CX, Sales, creative teams, agencies and other stakeholders to bring campaigns to life
- Managing marketing briefs, budgets, reporting and campaign performance
What You'll Bring
- A degree in Marketing, Business or a related field
- 3-5 years' experience in Brand Management, ideally with a strong retention marketing focus
- Proven experience developing and executing through-the-line marketing plans
- Experience managing agencies and external suppliers
- Strong knowledge of retention marketing, customer lifetime value and churn prevention
- Excellent copywriting and content development skills
- A strong understanding of digital and traditional marketing
- Experience with CRM platforms such as Salesforce, ActiveCampaign or similar
- An interest in technology, MarTech, SaaS, B2B software and customer experience
- Strong analytical, organisational and project management skills
- The ability to translate customer and product insights into effective marketing initiatives
Experience in healthcare marketing or with MarTech, SaaS or B2B software for small businesses will be highly advantageous
The Person We're Looking For
You're more than a marketer, you're a brand builder, problem solver and customer champion
- Customer-focused, passionate about creating experiences that build loyalty
- Strategic and structured, able to balance competing priorities and protect the customer experience
- Hands-on, comfortable moving from strategy and planning into execution
- Creative and curious, always looking for new ways to engage customers and solve problems
- Analytical, confident using data and insights to guide decisions
- A strong communicator, able to influence stakeholders and confidently present ideas
- Tech-savvy and forward-thinking, curious about emerging platforms, digital trends and MarTech
- Collaborative, skilled at building strong relationships across teams
- Results-driven, disciplined about deadlines, quality and measurable outcomes
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